Why Gym Owners are Flocking to New Co-branding Program


A young, upstart clothing company is changing the way people buy athletic apparel and is focusing their sights on gym owners. Four Athletics is founded on the idea that the traditional retail model is broken. Inefficiencies in forecasting sales, waste, middleman, etc. all contribute to the consumer having to pay more for a lower quality product. Enter Four Athletics. They are the first ever activewear company to use a 100 percent crowdfunding model to produce their products – and they do it all right here in the U.S.

As the company continues to grow, they discovered the crowdfunding approach solves a problem almost every gym owner encounters. They created an easy way to provide custom branded athletic wear at a great price with absolutely no minimums.

The Co-branding Platform Details

Four Athletics has launched a one-of-a-kind, co-branding platform. Thinking of offering your members some leggings with your logo or gym name on them? Their Affiliate program is proving to be the most gym friendly, co-branding program out there. They worked with countless gym owners from every type of fitness space to eliminate the pain points and obstacles that prevent them from carrying their own branded apparel.

With no minimum order requirements, no middleman and an incredibly competitive price point, gym owners are able to offer custom apparel to their members with virtually no risk. They have an in-house printer and manufacturer based in Southern California, making Four Athletics a true one stop shop for quality co-branded athletic wear.

The program includes access to their graphic design team to create realistic renderings of the leggings with your logo on them. This allows gym owners to share images with members, take pre-orders and eliminates the need to carry excess inventory. It’s no wonder why small and big gyms alike are using Four Athletics to offer their members branded gear.

A process that used to have 10 moving parts is now headache free with no hidden costs. It’s a true no-brainer. “There is no reason that every gym in America shouldn’t take advantage of this,” said one customer. “It is extra revenue at no risk.”

The Process is Simple

Reach out to Four Athletics via the co-branding tab on their website:

  1. Send them a logo or the name of the gym.
  2. Four Athletics designers will put together a couple of different options for you to choose from – free of charge.
  3. Select the rendering of your choice and begin taking pre-orders. If you want Four to assist in this step, they can even provide a custom landing page your members can purchase from directly.
  4. Place your order and turnaround is typically seven to 10 business days.

It’s that fast and easy!

For more information, call 925.577.6311, visit fourathletics.com or email ben@fourathletics.com.