Having someone you can go to who knows what he or she is doing when it comes to business is often a necessity. Finding this someone can be another issue, however.
“I have at least two mentors,” said Sims. “More if you count all the books I read.”
When CrossFit Regeneration first took off, Jason Brangers, CFO of Argi Financial, offered to mentor Sims from the moment the Box opened. “[Jason] essentially chose me,” explained Sims. “He just started helping out, and finally when I asked him about it, he said that it was just something that he felt God was calling him to do.”
Brangers has helped Sims’ business through the years, most notably in the areas of accounting, bookkeeping, delegating, scheduling and planning. “He believes in me and in CrossFit, and probably more importantly has an enormous base of knowledge, wisdom and experience in business,” said Sims.
Sims’ second mentor, Chris Cooper of 321goprogject.com, was a different story. He found Cooper after reading his book, “Two-Brain Business: Grow Your Gym,” and pursuing the mentoring program that was offered. “Ultimately, the reason I chose him was that his book seemed to be written directly to me,” said Sims. “Each page was rich with content immediately applicable to the business that I was running.”
Plus, Sims noted that he needed a mentor to help with specific CrossFit issues. “Once our identity was set, I needed some help with issues related specifically to CrossFit and that’s where Chris came in,” said Sims. “He helped me get my staff organized, programming, systems, more delegating, marketing, retention, branding, etc.”
Since opening CrossFit Regeneration about three years ago, Sims has allowed himself to be a mentee. In fact, he has even become a mentor to other Affiliates. However, he noted none of this could have been done without his mentors, whom he not only considers helpful in the business, but also friends. “Without Jason Brangers, I’m pretty confident we wouldn’t be open today. And since working with Chris, our gym has nearly doubled in monthly revenues,” said Sims. “These guys are enablers. They have enabled me to own a business rather than merely owning a job.”