Y7 Studio is a boutique fitness concept, with 11 locations in New York City and Los Angeles, rooted in a love of yoga and hip-hop music. Sarah Levey, the founder of Y7, recently graced the cover of Inc. Magazine after being named No. 80 on the 2018 Inc. 5000 Fastest Growing Companies list.
Levey created Y7 out of a place of frustration. She never could find a yoga class that gave her the workout she was looking for. She wanted to be pushed to get a good workout, but since yoga is controlled by your own body, she couldn’t turn up the resistance or add weight. What she could control, however, was the music. Thus, Y7 Studio, a hip-hop yoga workout, was born.
While Y7 is completely unique in its offerings, Levey doesn’t credit its success to its ability to stand out from the crowd. What she does give the credit to is consistency. The Y7 team aims to have consistency across all 11 locations — ensuring all yogis are getting the same experience no matter what studio they go to.
“I wanted to make sure we were giving our students something to rely on no matter what time of the day, what day of the week or what location they are going to; everything is aimed to be consistent,” said Levey. “We want to make sure everyone, no matter the circumstances, can have a great experience.”
They execute this consistency by making sure all the teachers at each location are constantly being evaluated and given feedback. If a teacher has worked for them for less than 90 days, someone from the teaching support staff takes their class once a week and provides feedback. For the teachers who have worked there more than 90 days, someone takes their class once a month.
The feedback system is great to implement even for seasoned teachers because they don’t have to wonder, ‘Am I out here on an island? Is anyone paying attention to me or am I still in line with the expectation?’” said Levey. “The feedback system brings a sense of community and shows we are all working toward the same goal.”
They also carry this consistency over to their operations side to help streamline their processes. They are currently reworking the front desk, customer service strategies and staff training to make sure each studio has the same training.
“We really work hard on custom tailoring our experience for our clients to be the exact same no matter where they go,” said Levey. “They should always be getting that same Y7 experience.”
While you as an Affiliate may not be programming a hip-hop yoga class, there is a lot to take away from Y7 Studio. Having only been in the fitness industry for five years, Y7 has found its stride in the concept of consistency. Do athletes get a consistent experience from your gym, or are they always expecting change and something different from your staff? You should be challenging yourself and your business to offer the same experience to every athlete on any day at any time.
Did you find this interesting? Check out this article that takes a look inside another boutique fitness studio, Cyclebar.