What is Extreme Ownership?

extreme ownership

As an Affiliate, you know about ownership. You own your own business after all.

But what about ownership as a leader?

In the book “Extreme Ownership,” authors Jocko Willink and Leif Babin took what they learned running SEAL task units and applied it to the world of business. And “extreme ownership” is painted as a picture of what leaders should do.

“On any team, in any organization, all responsibility for success and failure rests with the leader. The leader must own everything in his or her world. There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win,” wrote the authors.

To Willink and Babin, “extreme ownership” means taking responsibility in your business and as a leader. Ego must be set aside to best assess problems and plans when leading a team. They explain when a leader sets an example that the rest of the team can learn from, “the mindset develops into the team’s culture at every level.”

In the book, Willink uses an example of a company’s vice president they met. The VP wasn’t meeting goals set by the board of directors. He had a plan, but was struggling to implement. However, as Willink talked with him, it became apparent that he wasn’t taking ownership of the plan’s application. He was blaming everyone but himself for its failed execution.

Slowly, Willink helped him see the problem. And in the next board meeting, the VP took ownership of the failure. He gave a list of how he was going to fix the plan’s implementation problems and make it happen.

“Total responsibility for failure is a difficult thing to accept, and taking ownership when things go wrong requires extraordinary humility and courage. But doing just that is an absolute necessity to learning, growing as a leader and improving the team’s performance,” wrote the authors.

Affiliate, are you taking extreme ownership? Are you taking total responsibility for mistakes made at your Box?

You have to also think about it like this: Your staff is your responsibility. Are they doing what you want or coaching how you instructed them? If they aren’t doing what they should, you need to take time to explain your mission and give them the training/resources they need to succeed. If that still doesn’t work, well, you need to remain loyal to the mission as the whole and look for someone who can get the job done, as the book explained.

Take extreme ownership today in your business, Affiliate. Your business will thank you for it.

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.