Can you believe the 2018 Reebok CrossFit Games are already upon us?
I feel like it was just yesterday I headed to Madison for the first time. I remember flying in and being wowed by the city’s response to the Games being there. To me, it makes sense CrossFit extended its contract – what a fantastic venue to host a fantastic sport.
But as the Games roll around this year, here at Box Pro it’s not about the elite athletes because, well, that’s not what we’re passionate about. It’s about you, Affiliate. It’s about the hours you spend in the gym, working tirelessly to provide a product that will help change lives. We are all about caring for you and your needs. Box Pro is here – note: digital only now – for the Box owner, and that’s it.
But why are we here for you? What’s in it for us?
Well, do you remember one of my recent blogs about doing what you’re better at? We’re better at providing business resources and education for the Affiliate owner than we are for the member or athlete. We care about the health of the gym owner’s membership and how they can grow their revenue, benefiting those who join the Box and the owner and his/her family. What’s in it for us is world change by impacting you to further impact your members.
While you get to have touchpoints with your members on a daily basis, our hope is we have a touchpoint with you. Whenever I write a story, my goal is to have someone somewhere learn something that will better his/her business. I don’t want my stories going out into nothingness; I want them to be useful. And ultimately, Box Pro and I care deeply about what you the Affiliate wants.
So, what do you want? What does the Box owner hope to learn these days? Please let me know. Email me your thoughts and ideas. Tell me what your pressing questions are on a day-to-day basis. What do you want to read about?
Box Pro is here for you, Affiliate. That’s why we exist. So, this Games season cheer on your favorite elite athlete and put together a bracket with your gym. Enjoy the amazing wave of excitement that comes from this sport of fitness. But know there is an even more impactful “sport” this week represents – and it’s the challenging game the Box owner plays every day.
The Reebok CrossFit Games, in many ways, wouldn’t exist without the Affiliate owner. You are a large reason why CrossFit has become a world phenomenon. Take that in. Process that truth. Go back to work tomorrow inspired once again, knowing you are making a difference.
And know we will be here for you, supporting you as best we can along the way.