Last week, the Peake Media staff (a.k.a. the Box Pro team, plus its sister publications’ teams) sat down and ironed out the 2016 editorial calendar for Box Pro. From choosing the story topics to proposing new section ideas, it was a flurry of brainstorming, deep discussion and coffee drinking.
As a media company, we’ve learned over the years that the best way to tackle a magazine is often through a well thought-out and successfully implemented plan. But, the detailed plan is nothing without a solid mission.
We’ve all read mission statements in our time. Heck, you might even have had to create one or two when inventing a business in your high school economics class. Peake Media’s is straightforward: To educate and empower health and fitness professionals.
That above all else drives what we do. When we ask how we are engaging our audience today, that’s how we determine who our audience is. When we want to add magazines or events to our company, we look at the manifesto and align them with our core beliefs. The founders of our company were deeply rooted in the mission before even bringing Peake to a reality. That sentence has clout in our company and keeps us focused.
I’m not just blowing smoke about the power of manifestos. The company Holstee saw its mission statement go viral in 2011. In fact, the manifesto became so popular it was even put on greeting cards and posters. You’ve probably seen it and thought it a fantastic life motto. If you haven’t, check out this video.
Inc. also released a Q&A with one of the company’s co-founders, asking him how Holstee came up with the mission statement. It turns out the founders embodied their beliefs and lifestyle they loved in a short paragraph that would become the fuel behind the company. Those words are something Holstee is not only run on, but something the founders are run by. There was also some great advice on writing an inspiring manifesto, which you should check out.
My point is this: Do you have a mission statement? Not just a regurgitated bundle of words that you got from the guy next door, but a manifesto that embodies your beliefs, your drive, maybe even your lifestyle?
At Peake, we believe in the words that drive us. We work to serve our audience by educating and empowering them. We know who we are; anyone who stumbles upon our company will know who we are and what we stand for.
Would people say the same about your business? Do they know who you are? Do you even know that answer? Well, maybe it’s time to ask yourself some tough questions.
Let me help with asking the first one: Who are you and what do you stand for?