The Valentine’s Massacre Competition


It’s February, meaning love is in the air — as was sweat at CrossFit 904 when they hosted their fourth annual Valentine’s Massacre competition.

“The first year we did it just internally and invited one other gym, just as a way to give our members something to look forward to,” explained Josh Krehbiel, the owner and head coach of the Box in Jacksonville, Florida.

Teams made up of guy-girl parings completed the Valentine’s Massacre, a format Krehbiel said isn’t often seen in the typical CrossFit competition circuit.

“There’s not a lot of competitions where there are guy-girl teams. Usually it’s guy-guy or girl-girl, so that’s kind of fun to see — who has strength where, and how they can help each other out, and them work together on certain things,” he said.

And like Valentine’s Day is about more than just romantic love, Krehbiel explained not every team is made up of significant others.

He said the competition has also had mother-son and father-daughter teams, which is always cool to see.

“Some of the workouts they have to work together. Other times we have it to where the girl has to complete movements and then the guy gets to go,” he said.

In its inaugural year, Krehbiel said the competition had only 30 teams, but now they average around 65 teams per year. He credits past participants for the growth.

“Now that we’ve been hosting the competition for long enough, people hear about it through word of mouth and also through social media,” he said.

Because promotion of the event often comes from people who have been part of it in some way, Krehbiel emphasized the importance of keeping visitors to the competition happy.

“Always try to be timely and fair,” he said. “Sometimes people overshoot and overestimate. If you tell them it’s going to end at a certain time, it should end pretty close to that time, not two hours later.”

Time management and organization go hand and hand, so the CrossFit 904 owner said in the planning of the Valentine’s Massacre, he and his team always work backwards.

“The first thing we figure out is how many workouts we wanted to have and then we break it down to how long each workout will take,” he said.

At that point, he added, he can figure out how many heats and teams the Box can comfortably accommodate in the given time frame.

This year, Krehbiel said the Valentine’s Massacre hosted 65 teams for four events, and lasted eights hours, which he added was “pretty fun to see.”

Selena was a previous staff writer for Peake Media.

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