Undistracted Conversations with Petranek


One of the things I like most about my job is that I get to talk to people.

True, I have an introvert side to me that likes to go home, shut the door to my house and hibernate for the weekend. Typically, that’s not the case for my life, and definitely not when it comes to Box Pro.

But I do like talking — or rather listening. I love hearing Affiliates and experts within the industry share what they’ve learned. It was no different when I sat down with Andy Petranek of the Whole Life Challenge for the latest episode of Box Talk.

First off, let me tell you I was introduced to Petranek by Kenny Kane, the current owner of CrossFit LA. Petranek and Kane know each other from the Box — hint, look out for the cover story in March/April that tells all — and I can tell why they’re friends. Both have a wonderful sense of humor, as well as a deeply caring side when it comes to their businesses and the people they reach.

Anyways, I think one of the best things about doing a podcast is that it’s an hour-long video chat sessions without any other distractions. My phone calls with sources are great, but nothing beats having virtual face-to-face conversations — well, in-person wins hands down, but ain’t nobody got time for all that travel.

In video chat, you can read a person’s expressions and meanings much better than over the phone. I tend to joke more and have my sources joke with me more. They see I’m real, and not just a passive voice on the other side of the phone or email. And it’s the same for me: My source is a person, living and breathing. I get an hour of undivided attention from them, and it’s amazing the stories, advice and lessons that come out of those talks.

But with all that said, I want to challenge you to do two things, Affiliate:

First, listen to Episode 16 with Petranek. You’ll learn a lot about him, about business, about caring for your members well, and you’ll experience a few great tangents on top of it all.

Second, are you making the point of having in-person, face-to-face, undistracted conversations with your members? I’m talking more than just the, “Hey, how are you?” passing comment or Bitmjoi text. Do you ask your members how they really are? Do you turn your phone on silent and shut your email down? Do you let your attention be drawn to everything else as you’re having a heart to heart talk?

In a world where distraction is as common as breathing, let your members be refreshed in talking with you. Sit down, listen to them and find how wonderful it is to have a conversation with undivided attention.

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.