Behind my house where I’ve lived for the last three years or so there is an active train track. And a few times a week there is a big cargo train that goes by and shakes the house.
I remember when I first moved into the house. When the train went by at night or even during the day, I would hear it and it would wake me up. That happened for a few months. Then after awhile, I stopped noticing.
In fact, there are now times where I have friends over to the house and they’ll say, “What is that noise?!” And I’ll look puzzled and say, “What noise?” That’s how deaf I’ve become to the sound and vibrations of the train.
Now guess what?
That process is the SAME thing that happens to you on Facebook with your advertising. Remember when you placed that first ad for a challenge? Remember how you had a flood of people come through the door? That was awesome right? But then something happened: You ran the same ads again and the results were good, but not like the first time. So you run it again, only to hear crickets. What the heck happened?
Well, just like I got used to hearing the train so much I didn’t realize it was there anymore, same goes with your ads. So how do you fix it so that people still see your ads and take action on them?
Here are three simple tips to prevent ad blindness:
Don’t be lazy when it comes to your marketing. Constantly mix it up and make changes when necessary. By keeping your marketing fresh, you’ll be able to get more people in your gym and you’ll make a bigger impact in your community.