Three pieces of advice to help guide your decision when it comes to partners:
First off: Yes, your buddy Steve is a great guy and can shotgun more beers than anyone else you know without blacking out, but is he a good business partner? Does he bring anything to the table beyond his beer talents? What role will he, or anyone else, fill?
If you go with a partner, find a Yin for your Yang. If you are horrible with social media, find someone who isn’t. If you don’t know how to run the books, find someone who does. The best partnerships are often times the ones that appear not to make much sense on the surface, but in the end, create wonderful things.
Second: After evaluating No. 1, if your potential partners don’t bring much to the table, why are you considering him or her? Take an honest assessment of yourself. Do you need a partner(s) or are you being lead by fear?
Another thing to remember is that there is a difference between a partner and an employee. The responsibilities of running a Box are countless, but can that workload be handled with some help versus an equal partner?
Third: Money should never be your problem, and it should never be what drives your decision to partner. The excitement of starting something new has a clever way of making anyone think that everything will turn out great. And you and your partner will always see eye-to-eye.
If cash is the only thing someone is bringing to the table, maybe consider alternative options:
In full disclosure, I have 2-plus partners in many of my current business ventures, but some have gone and new have come since the originals. Having partners can be the best decision a business owner can make. Just make sure the right people are selected and for the right reasons.