Time to Partner Up!

Don't be afraid of the new!It’s truly amazing what can come from simple chitchat.

The other day, my co-worker and I were talking in the kitchen and she brought up something she had recently discovered: the ClassPass.

A friend of hers in Chicago pays for this pass that gives her access to numerous studios, including yoga, cardio and CrossFit. Intrigued, I hopped on to the website and saw ClassPass is located all over the country, currently in 20 different cities. They have some rules (like you can’t go to one studio more than three times a month), but overall the idea behind it is fascinating.

Most of you probably agree that the free class you hold on Saturdays is a big piece in bringing in new members. People often like to take a test drive before making a purchase, and the ClassPass does just that. However, it also opens up your Box to people involved in other studio workouts and fitness tracks, people who may never have thought about giving CrossFit a try. They can come in, test it out and then if they like it and want to go more than three times a month, they can purchase a membership at your gym.

Or, look at it on the other hand. Maybe your members love CrossFit but wouldn’t mind a yoga session every now and then. However, you have barely enough people and space for all those CrossFit sessions. Through something like ClassPass, your members have access to other studios where they can stretch out, gain mobility and get in other exercise when CrossFit gets a little too rough on their body.

And that’s not to say that ClassPass is the end-all. Even if it’s not in your city or you don’t want to participate in it, you can take something from the idea behind it. Maybe it’s time to partner with another studio in your area. Maybe opening doors for your members to do yoga or cycling could add value to your Box experience. Maybe those yoga and cycling clients would be more apt to check out what you’re doing if there is a partnership with their studios.

Granted, there are some logistics to think about (What if that person doesn’t know anything about CrossFit? How can that tie in with your foundations class?), but there are also potential benefits to consider.

Remember, it all comes back to being about the members. So, take a survey. See what people want. And then, work hard to be able to offer it to them.

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.