The “Seinfeld” Effect 


By now we all know who Jerry Seinfeld is right? The world famous comedian with the hit self-titled sitcom back in the 90’s.

I bet you didn’t know that Jerry Seinfeld is estimated to be worth $900 million dollars. Think about that for a second. That’s almost a billion dollars!

But he wasn’t always that rich and successful. In fact, there was a period of time where he was down on his luck, couldn’t seem to hit it big and often thought about quitting.

He would spend an hour or two a day on his comedy, but for some reason he just couldn’t crack the scene.

Then one day walking down the street, he saw some construction workers working away on a project. And these guys were working their tails off. It was then it hit Seinfeld: He said to himself, “If these guys can dedicate a whole day to doing construction, why am I not dedicating my full days to comedy?”

From that day forward he committed every single day, all day, to working on his comedy, and it wasn’t long after that moment he caught his big break.

Now let me ask you this: Are you like Seinfeld was where you’d spend just an hour or two working on your sales and marketing skills and wondering why you haven’t caught your “big break?” If that’s the case, go all in. Spend all day working on your sales skills. Spend all day working on perfecting you marketing skills. Spend all day becoming a better business owner.

To reach a level of massive success in your business, you have to go all in. It’s the 10,000 hour rule. Spend 10,000 hours on something and you’ll master it.

Guys like Jerry Seinfeld didn’t just get lucky. They created their own success and opportunity. You can do the same in your own business. You just have to change your mindset and realize that to be the best, you have to outwork the rest.

If you find yourself in a place where you don’t want to be in your business, go all in. That’s where the success can be found.

Robby Blanchard is the owner of CrossFit Reach, one of the most recognizable and profitable CrossFit Affiliates in the nation. In addition to coaching 300 athletes daily, he has helped thousands of CrossFitters through his online training programs. Robby is also a coach and business mentor through his Rx Business Program, which helps over 100 CrossFit Affiliates worldwide by teaching them how to scale their businesses.