Your Email List is Worth Thousands of Dollars

email list

Did you know as a Box owner you have something in your possession that is so powerful and can turn people from a lead into a full-time paying member?

And did you know this thing is so powerful that it can add thousands of dollars for your business over time?

And what if I told you that even though this thing is so powerful, almost nobody is using it?

What is it? Your email list.

It’s true, the email list is something every Box owner has yet very few utilize correctly. Here’s what I teach when it comes to using email the right way:

Step 1: Organize your lists.

I like to keep this super simple by organizing my email list into three main segments:

  1. Clients
  2. Prospects
  3. Past Clients

It’s super important to organize your email list because not everybody wants to hear the same message or are in the same stage of their journey with you.

That’s brings us to our next step.

Step 2: Write emails.

It sounds pretty obvious, but it’s true. You need to build and nurture a relationship with your email list. In order to do that you need to email them.

Start by emailing out great content whether it be training tips or nutrition advice. The goal here is to get that person to know, like and trust you. When a person feels like they know you, it will make it much easier for them to become a member.

I can’t tell you how many times I’ve had people come into my Box after getting my emails for months and they say, “I feel like I already know you!” That is very powerful for you and your business.

Step 3: Give a CTA.

It is very important you provide great content and give the reader an opportunity to know, like and trust you.

But it’s also important to get that person into your Box so you can help them right? That’s why you always want to have a call to action in your email. Something that makes the person take action.

It could be an offer for a free week or a low barrier offer deal. This works great even for things like a barbell club or nutrition challenge for your current clients. As Box owners it can be easy to think we have to spend money on advertising to get new leads and clients.

Don’t get me wrong, I love Facebook ads for growing my business, but when you utilize your email list you’ve had all along, you’ll quickly realize sometimes the best way to get new clients was right under your nose all along.

Now go out and get those email lists organized and start emailing this week.

Robby Blanchard is the owner of CrossFit Reach, one of the most recognizable and profitable CrossFit Affiliates in the nation. In addition to coaching 300 athletes daily, he has helped thousands of CrossFitters through his online training programs. Robby is also a coach and business mentor through his Rx Business Program, which helps over 100 CrossFit Affiliates worldwide by teaching them how to scale their businesses.