The E-Myth Revisited: Technician vs. Business Owner

technician vs. business owner

About a week ago, the team at Peake Media scrubbed the office clean. We threw out the junk that had been accumulating and even did a bit of redecorating.

During this process, we re-organized our in-office collection of books. It was then I came across The E-Myth Revisited by Michael E. Gerber.

Geared toward entrepreneurs, I never thought I’d read it. Of course, an Affiliate or two has mentioned it to me, but I finally decided to give it a try.

Gerber’s goal of the book is to reveal common misconceptions about entrepreneurship, and how to succeed in new business ventures. Interestingly enough, when you look at Amazon for the novel’s summary, you’ll read toward the end “Gerber draws the vital, often overlooked distinction between working on your business and working in your business.”

About 10 pages in, this point was addressed: “For if the technician didn’t know how to do the technical work of the business, he would have to learn how to get it done. He would be forced to learn how to make the business work, rather than to do the work himself.”

What Gerber is saying is often when an entrepreneur opens a bakery, a print shop or a CrossFit gym, it’s because they are a technician skilled in baking, printing or teaching CrossFit.

However, opening a business requires that technician to take on a new role and a new job of running the shop or gym. More often than not though, the owner will revert to doing what they know (baking or training) instead of trying to figure out how to make their business work.

So, my question to you, Affiliate, is this: Are you a technician who owns a business? Or are you a business owner who can also be a technician? Focusing on your Box, actually working on your business versus just in it, requires an eye for the future and a casting of your vision. Your business needs time spent on it in order to flourish.

But, never forget what got you into the business in the first place. Passion is a good thing, as long as it isn’t misplaced. Grasp that love of CrossFit, but use it to grow your business versus just your coaching ability.

Decide to work on your business today with a clear vision of where you’re headed, helping your team to get behind you and your Box. Besides, as Gerber said, “what makes people work is an idea worth working for, along with a clear understanding of what needs to be done.”

Heather is the editor for Box Pro Magazine. Contact her at