The Box Pro Games Recap

The 2015 Reebok CrossFit Games.

At 5 a.m., there is something pleasant about any city. Everything is quiet. The sky is just starting to lighten. And traffic on the highway is, thankfully, non-existent.

As I rode along in my co-worker’s Mini Cooper, I was oddly wide-awake for a non-morning person who had yet to inject herself with caffeine. I suppose going to the 2015 Reebok CrossFit Games was a good enough supplement.

On Thursday, July 23, I flew into LAX and made the jaunt down to Carson, California. I then spent the next three days engulfing myself in an industry I have come to not just love, but be truly passionate about.

For a newbie to the Games, I was wide-eyed when I first walked into the StubHub Center. A Masters event was going on, voices reverberating over the microphones. Hundreds of fit people milled about the area, sat in the stands and cheered for the athletes. I felt like I had entered a world that I had never known existed.

Perhaps one of the best parts of the Games was the opportunity I had to meet with sources and advertisers, people that I’ve had relationships with over email for the past year but whom I’ve never met in person. From Affiliates like Juliet Starrett, to Coaches like Diane Fu, to vendors like The Natural Grip, I shook hands and conducted video interviews. It was fantastic continuing to build face-to-face relationships with such wonderful people in the industry.

Hopefully, none of this is news to you because you were following Box Pro’s tirade of social media posts, right?

Anyways, I am so blessed to have had this opportunity. Sure, Monday was hard coming back from such a busy three days. I mean, walking miles daily in the hot sun is draining. Blessedly, the burning of my skin was kept to a minimum. Thank you, sunscreen. However, I would do it all again in a heartbeat. I may or may not have even considered missing my flight on purpose so I could stay in California.

The thing is, I got to meet people like you, Affiliate. People who inspire me to continue writing the best content I can, in hopes of being the best business resource possible. I got to see what the CrossFit industry is doing on a large scale, which is inspiring and changing lives daily. When the last athlete to finish gets a standing ovation, there are no words to describe what it feels like.

So, I am hoping you had the chance to go to the Games this year. If not, I hope you have a chance to go in 2016. Walking around the Vendor Village, Affiliates can meet tons of companies, many with opportunities for your Box. Coaches can see techniques and differences in how athletes tackle the events, something Diane Fu pointed out in her video interview. The Games offers learning opportunities that can be applied to your business.

But, I think the biggest thing is the inspiration you’ll find and the motivation you’ll retain from seeing the CrossFit community come together. Sometimes, it’s hard flying solo and working to make your Box succeed. By attending the Games, you will see thousands of people who are being influenced by CrossFit on a day-to-day basis.

And you Affiliate, are one of those influencers.

Heather is the editor for Box Pro Magazine. Contact her at