A year and a half ago, Dr. Steve Capobianco, Dr. Jim Hoven, Dr. Ron Spallone and Shane Miller all met over their frustration about injured athletes coming to their practices.
They wanted to come up with a program that eliminated injuries and promoted injury prevention, functional movement and continuous education. Thus, they opened ProjectMOVE in Littleton, Colorado.
With a core focus on education and scalability, ProjectMOVE is more than just a CrossFit gym. In their 10,000-square-foot facility, two separate studios and turf field, the gym offers CrossFit, yoga, kettlebell classes, an Olympic weightlifting club, personal training and sports performance training.
Before working for ProjectMOVE as the director of CrossFit, Sean Fisher was the general manager and head Coach at another local Box. But he said with his first step inside the facility, Fisher knew he wanted to work there.
“I’ve been to over 50-plus CrossFit gyms. I had been in the Denver area, working at another CrossFit gym and came into ProjectMOVE and was just blown away by the first time that I walked in — just by the culture, the community that was presented,” Fisher said. “But merely the fact that there was some education-base and learning and teaching all the athletes how to properly move, that’s what sold me.”
Every Thursday, the four doctors hold a team meeting that Fisher described as an educational seminar and in-house training. All the trainers and Coaches gather and learn about metabolic capacities, how muscles and tissues work and how to help their athletes achieve their goals safely and quickly, based on their programming. Once a month, members of ProjectMOVE are invited to attend the educational seminars.
But they are selective with their membership. While the public is invited in, “we just need to make sure that both parties are a good fit for one another,” Fisher said.
He explained the owners meet with new members and discuss their goals, their commitment level and how committed they are to achieving their goals overall.
Depending on their ambitions, movement test and posture screening, new members can try ProjectMOVE’s month-long, 12-class introductory course that familiarizes them to each aspect of the facility. After that class, members are free to become members and choose any type of class.
“The intro class is a necessity. It’s something that really will help individuals get to their goals a lot faster and will educate them. That’s the biggest thing about us and why we’re called ProjectMOVE. It’s because it’s the movement. We want to be exceptionally well at the way that we move so that we can do everything in life exceptionally,” Fisher said.
The classes not only focus on a getting a workout, but educating the members on yoga, CrossFit or functional movement. At the end of each course, there is a lecture to discuss what was taught and what member’s muscles just underwent.
The most important thing Fisher said he’s learned from working at ProjectMOVE is that CrossFit training is for everybody. “The biggest thing the doctors stress is it doesn’t matter if you’re 80-years-old or someone that’s coming off a hip or knee replacement, ProjectMOVE has the program fit for you with the doctors that are on staff. They program specific workouts that can be tailored for anyone.”
And he is looking forward to continuing to learn more about engaging older adults and the education behind programming a workout best for them.
“The reason that (the doctors) do it is because they want to see a gym like ourselves prevent what they see on a daily basis and so they can refer their patients to a gym that knows what they’re doing,” Fisher said. “They love the human body and how it moves and how well it goes. But specifically, they want to encourage people … to learn the specifics of why you’re doing what you’re doing.”