Tapping into Tech

Software and how to utilize it in your Box to streamline operations can be a monotonous subject. However, the usage of it in your system can help make your operations run much more smoothly.

“Every Box really needs an all-inclusive system tracking WODs, progress, memberships, billing information and merchandise,” said JoEllyn McAtee, the co-owner of CrossFit Bluegrass in Louisville, Kentucky. “No one, including your clients, wants to deal with multiple log-ins, e-mails or different software.”

McAtee said the benefits of using software are obvious. “[There’s] less paper and better accountability,” she said. “You can keep up with auto payments, expired [credit cards], expiring memberships and the fun stuff, like birthdays and PRs.”

Rob Stephenson, the owner of Rugged CrossFit in Boston, Massachusetts, said they don’t use a wide variety of software in the various parts of his operations. When it comes to billing, however, Stephenson said using software is a necessity. “The automatic, reoccurring charges make life a lot easier,” he said. “I couldn’t imagine not having software to do this, honestly.”

As a small business owner, Stephenson said software in billing is essential. “All of our billing is done online, via a portal that just deducts money from a debit or credit card,” he said. “It’s a pretty seamless process for the most part.”

Members can sign up for membership at Rugged directly online, purchasing a month-by-month, three month, six month or 12-month membership in advance. “We don’t use any specific software,” he said. “We haven’t drifted towards one of the more popular portals.”

For a small business, Stephenson said the key on the company you choose for billing depends on reputability, as well as accessibility. “In terms of the billing process, I would make sure that you are working with somebody that is going to be not only reputable, but be there for you to reach out to in case you ever have questions,” he said. “When it comes to billing and revenue for a small business, you can’t or you don’t want to take risk with a company that you’re not going to be able to get ahold of for two days or more. You just can’t have that. We don’t have that type of time to just let things go unnoticed.”

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.