Sometimes, sales feels like a dirty, five-letter word. However, in the industry of CrossFit, it’s necessary for your business to grow and thrive. Greg Mack...
In fitness, there is an artistry to sales. Sherman Merricks has learned this over the years in running Dynasty CrossFit in Gainesville, Florida. In this...
One of the benefits of owning a “microgym” or a Box is creating a culture-based atmosphere, with low overhead and a higher profit margin than...
If done right, a pro shop can provide 12 to 15 percent of a Box’s revenue. At least, that’s what Matt Sharp, owner of CrossFit...
If Harry Potter didn’t have his wand, if Robin Hood was without his bow, and if Rich Froning was lacking his Nanos, where would they...