All posts tagged "marketing"
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Episode 85: Why Marketing Matters in COVID-19
While we are still in the thick of COVID-19, it’s never too early to begin planning ahead. LASSO is a sales and marketing company, headed...
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10 Essential Tips for Creating a Newsletter People Will Read
When it comes to marketing, the good old monthly newsletter isn’t exactly the most exciting tool in the modern toolbox. But there’s a reason why...
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How CrossFit Affiliates are Fundraising for Bushfires
Since fall of 2019, Australia has been burning. And CrossFitters are getting involved through fundraising. CrossFit Active, located in Australia, held its Bush Fire Fundraiser...
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The Key to Marketing in 2020
For a lot of gyms, they will see a surge of members in the first couple months of 2020. However, for Geo Rockwell, the owner...
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A Sales and Marketing LASSO
Overwhelming. That might be the best word to describe the current state of the gym industry. And that’s not just for the member, but also...
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Three Good and Three Bad Marketing Strategies
Marketing is both my favorite and least favorite thing to talk about. It’s my least favorite when it’s viewed as that one thing your business needs to...
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Eliminate These 5 Common Marketing Mistakes
When you opened your gym you probably knew you’d be a Coach, a janitor and your front desk staff. But did you ever realize you’d...
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How to Compete with Summer
Summers are notoriously low in attendance and sales, especially in the upper Midwest where we get a whole two months – sometimes three – of...
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Episode 60: Going from Hating CrossFit to Owning CrossFit Frankfort
CrossFit Frankfort is a small town Box. Located in Frankfort, Kentucky, it was the dream of Billie Jo Gannone’s husband. However, through a number of...
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Three Things You Should Know to Compete on Social Media
If you’re like the 95 percent of small business owners who know they should be doing more to take advantage of social media but aren’t...
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All the News that’s Fit to Print About Your Box
If you’re like most Box owners, you send out a monthly newsletter highlighting upcoming events and retail items, pitching your nutrition challenge, and featuring a...
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Episode 52: Breaking Down Business at Octane CrossFit
Life is never quite what you expect. Regan Doele never thought he’d own a business. Yet here he is, four years into co-owning Octane CrossFit...
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Looking Back Before Moving Forward
Nearly every social media has a 2018 year in review feature they send out annually in the beginning of January. It highlights the peaks of...
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CrossFit Durham’s One-on-One 2019 Marketing Offer
As the new year rolls around, it’s time to think about reaching new and current members alike. Whether it’s a special intro offer, or pushing...
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4 Ways to Conquer Small Business Saturday
It’s almost the big day— no, not Thanksgiving or Black Friday. Small Business Saturday is coming up on November 24. The day that was created...
