All posts tagged "CrossFit owner"
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Reopening Precautions at CrossFit 11:24
As the “happy place” for many, CrossFit 11:24 reopened late April in Marietta, Georgia, after shutting down for the pandemic. Callie Cooke, a co-owner of...
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Episode 85: Why Marketing Matters in COVID-19
While we are still in the thick of COVID-19, it’s never too early to begin planning ahead. LASSO is a sales and marketing company, headed...
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What it Takes to Run an Affiliate Remotely
March 12, 2020 started off as an exciting day for me and my Box, All Level CrossFit in Windsor in Ontario, Canada. I was headed...
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CrossFit Omaha
CrossFit Omaha opened in 2007. Located in Omaha, Nebraska, the gym is co-owned by Stacie Tovar, a CrossFit legend who retired from competition after the...
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Creating Coaching Careers at CrossFit Grandview
In 2009, Brandon Couden and his business partner were the only Coaches at CrossFit Grandview in Columbus, Ohio. It was a different time in the industry. After...
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Episode 80: Drop-ins, BOXSPOT and CrossFit St. Louis
Do you wish the drop-in process was easier? Or do you wonder what would make your drop-in process better? Affiliate owner JoAnna Dettmann of CrossFit...
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Three Steps to Overcome Your Fear of Delegation
“But I’m not afraid of delegation, I just ________.” What’s inside that blank space for you? I’ll share some of mine: I just don’t have the time right...
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The Top 3 Mistakes Gyms Make in Starting Nutrition Programs
Offering nutrition coaching within a gym seems like a no-brainer. When clients eat better, they feel better and achieve their goals faster. While offering nutrition...
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Members are Here for the Friends
I don’t know who needs to hear this, but it’s not about you. As owners, we do so many jobs around the gym it’s easy...
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CrossFit Humanity on Nonprofit Partnerships
When looking to build local partnerships, CrossFit Humanity starts with its mission. That’s how the gym came to partner with Veterans Village of San Diego...
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CrossFit Frankfort
CrossFit Frankfort in Frankfort, Kentucky, opened in June 2013. Co-owner Billie Jo Gannone shares about the business that she started with her husband Jason below....
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A Sales and Marketing LASSO
Overwhelming. That might be the best word to describe the current state of the gym industry. And that’s not just for the member, but also...
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Why I’d Never Invest in an Affiliate
I’d never buy stock in a CrossFit Affiliate. Even my own. Now I’m not talking about taking on partners or allowing key staff members to...
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CrossFit HQ’s Affiliate Gathering
Ten. That was the magic number of years of ownership to get invited to the Affiliate Gathering hosted by CrossFit HQ in September. Around 250...
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The Washed Up Athlete’s Playbook for a Successful Gym
A collection of stories, tips and strategies of how one washed up meathead found success in running a small boutique functional fitness space. More specifically:...
