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  Keep Your Brand Consistent

  By Heather Hartmann on May 16, 2018

  What’s the reason Chick-Fil-A — or any other fast-food chain — always looks the same? For the purpose of recognition. “Even though we might get...

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  The Dos and Don’ts of T-Shirts

  By BoxTees on May 1, 2018

  With T-shirts, gyms in general have a very powerful branding and advertising tool. Even the smallest gym has members who are ready to buy their...

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  Make your Apparel Profitable

  By Contributing Author on September 8, 2015

  One of the things noticed most about CrossFit Affiliates is that a vast majority of them don’t take their apparel brand seriously, and it’s usually...

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  Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.

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