When you own a CrossFit Affiliate, retention is the name of the game. Unlike big franchises with huge advertising budgets, most of us rely on...
“We Cure Type 2 Diabetes.” You might know this phrase to correlate with Octane CrossFit, located in Phoenix, Arizona. In 2018, co-founder Regan Doele put...
October is upon us once more, meaning it is Breast Cancer Awareness Month. There’s plenty of way and events in which your gym can get...
Back in the day, U.S. Olympian and retired Marine Buddy Lee was Greg Glassman’s original jump rope consultant. Chris Rawlins, the staff member of the...
In 2017, CrossFit Central’s brother-sister dynamic duo graced the cover of Box Pro Magazine. Carey Kepler and Jeremy Thiel have had a winding path since...
CrossFIt Park City in Park City, Utah, is owned by Chris Spealler. As the cover story of Box Pro’s July/August 2015 issue, Spealler shared his...
In the fitness world, claims, promises and guarantees are everywhere. But to actually transform your clients’ lives you need a success formula that includes a...
Dorian Medina shares what it is a CrossFit Affiliate owner is accomplishing on a daily basis and how he/she is impacting lives. Read this tribute...
Box Pro sat down with Matt Scanlon, the founder and CEO of CrossFit Memorial Hill, to ask about his experiences as an attendee of the Leadership Summit so...
I think a major problem is on the rise in the gym owner world. To me, it seems like it’s becoming more prevalent every month...
I recently needed someone to come out and repair our oven. So, I made three phone calls to different service providers to get quotes. All...
Over the years, you’ve likely heard the phrase, “Direct mail is dead.” But is it really? According to the latest stats from the Data & Marketing...
In the industry of CrossFit, a big theme is to give back. But, sometimes it can be overwhelming to pick and choose between all the...
Content, content, content. If you’ve talked to anyone lately about growing your brand or conquering digital marketing, you’ll hear that word repeated. Having consistent content...
It was at a beach house on the Jersey Shore that Jim Loperfido was first introduced to the idea of intense functional training. And by...