All posts tagged "Contagious: Why Things Catch On"
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Using the Power of Stories
Stories have been around since the beginning. We read books full of stories; we watch movies made from stories; we tell stories on a daily...
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The Practical Value Behind Being Contagious
“News others can use.” In other words, practical and useful information. Jonah Berger’s fifth step in “Contagious: Why Things Catch On” is practical value and...
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Contagious: The Power of Triggers
It’s time to pull the trigger on Jonah Berger’s second step in making a message contagious. So far, we’ve discussed word-of-mouth prevalence and the use...
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What’s Up With Word-of-Mouth?
Every industry is different and in the age of social media platforms galore, it seems there are more ways to be different than ever. When...
