A young, upstart clothing company is changing the way people buy athletic apparel and is focusing their sights on gym owners. Four Athletics is founded...
Winter is coming, which means it’s time for another apparel order. You got your tanks in for the summer and your Box was rockin’ them...
What’s the reason Chick-Fil-A — or any other fast-food chain — always looks the same? For the purpose of recognition. “Even though we might get...
With T-shirts, gyms in general have a very powerful branding and advertising tool. Even the smallest gym has members who are ready to buy their...
Limited runs on custom apparel are the secrete sauce behind Brennan Morton’s recipe for retail success. “By doing limited runs of preorder stuff, people feel...
Have you ever looked around and realized you just have too much inventory sitting around, taking up space and collecting dust? It’s easy to pack...
We all have a dream that reflects our passion supporting our lifestyle. Our passion is the health, fitness and power of the mind to achieve...
Looking for a way to reduce retail inventory but keep cash flow coming into your Box? Enter the SKINS Affiliate Program. SKINS has developed an...
An important goal of any quality Box owner should be to provide a high-level of physical training and coaching. That said, another important goal is...
How many spare shirts or hoodies do you have sitting in your storage closet at your Box? For Stefan Cox, the owner of CrossFit Turbine...
Make sure you check out 119apparel.com for some motivation through style. It’s an apparel company owned by an Affiliate owner with high-quality, motivational apparel for...
If done right, a pro shop can provide 12 to 15 percent of a Box’s revenue. At least, that’s what Matt Sharp, owner of CrossFit...
A logo should be clean, focused and recognizable. Here are examples of each: A clean logo is crisp. It should work as well on a...
Disciples of Iron (DOI) is starting 2016 with a bang. While remaining the sister company of Rogue American Apparel, the new CEO, Maureen Ketner, is...
Does your Box’s apparel appeal to your athletes? When it comes to apparel, simpler is better. CrossFit apparel is almost as important as the sport...