How to Start Automating Business

automating business

When you first open your Box, enthusiasm is high. You are coaching all of the classes, bootstrapping things together and just making it work. And that’s OK because you are excited and your Box still has that “new business smell” to it.

But then something happens…

You start to feel overwhelmed as new clients are coming in the door and you are trying to perform administrative tasks while also finishing up coaching class. Then once class is over you decide to start a Facebook marketing campaign, but soon get distracted as you realize the floor needs to be washed and the bathrooms need to be cleaned.

Before you know it you are working 12 to 16-hour days, you feel burned out and you are losing your passion for the business you were initially so excited about.

What do you do in that situation?

Well, I can tell you from first hand experience how frustrating that can be. In fact, I was in that situation for a few years before I finally got out of my own way and started to make a change. But it wasn’t until I started implementing the 5 percent rule into my business that I really started to see a change.

So what is the 5 percent rule you are wondering?

The rule is simple. You want to spend time working ON your business and not IN your business. In other words, if there is a task or job that you can pay someone else to do, then do it. Start automating business. The best way to get started on this is to create two lists:

List #1: Things You Can Delegate

Make a list of all the things you can delegate in your business. This would include coaching classes, cleaning the bathrooms, accounting, client follow-up, etc. All of these things can be outsourced and you can pay someone $15 to $20 an hour to do them.

Think about it: Do you think your time is more valuable than $20? In other words, in that hour you are paying someone $15 to $20 could you be doing something for your business that would bring you four to five times that amount? The answer should be yes!

List #2: Things You Cannot Delegate

This list will be a lot shorter. Marketing, closing and sales are the three things I do not delegate in my business because those are my strengths and what drive the business.

Same goes for your Box and business. Now maybe you are at a point in your business where you can’t hire a Coach full time or have someone clean full time. That’s OK.

But what if you could start by hiring someone for a couple classes a week or clean one time a week to start, do you think those five extra hours a week would be valuable to you in growing your business?


Start there and you’ll be amazed with how much more you’ll get done and on top of that, how much more revenue you’ll be able to generate in your business.

If you are feeling burned out in your CrossFit Box, take the time to make those two lists and commit to checking off all of those tasks you can delegate. When you do that, you’ll be amazed at how quickly your love and passion for your gym and business will come back.

Robby Blanchard is the owner of CrossFit Reach, one of the most recognizable and profitable CrossFit Affiliates in the nation. In addition to coaching 300 athletes daily, he has helped thousands of CrossFitters through his online training programs. Robby is also a coach and business mentor through his Rx Business Program, which helps over 100 CrossFit Affiliates worldwide by teaching them how to scale their businesses.