At the Box in Dallas, Texas, the class schedule adjusts with the seasons. Although it’s a new adaptation the business is trying, Lindsay Marshall, the general manager of the Box, said it’s been beneficial so far.
When winter hit and it was dark around 6 or 6:30 p.m., CrossFit Deep axed its 7:30 p.m. class on Tuesdays and Thursdays. “We noticed that our evening classes, our 7:30 classes, were just getting slower and slower, and some classes didn’t have anyone,” said Marshall. “So during the winter, we leave the Monday/Wednesday [7:30 p.m. class] because we don’t want to take away the whole option for people that can get to the gym [for the 7:30 p.m. class] during busier days.”
Marshall said they also hoped to build up the 6:30 p.m. classes, creating a better environment for members who like to workout around more than just one or two people. It also means classes that are on the schedule will be more full. Marshall said members typically don’t want to workout in small groups where they are more likely to standout.
As for the Coach who had been coaching the canceled 7:30 p.m. class, it wasn’t much of a problem. Their two-hour block of teaching went down to one hour for the winter. In fact, Marshall said there was a benefit to having fewer hours. “I think it keeps our coaching better,” she said. “If they did have those three to four hour blocks [of classes to coach], I think after two or three hours, you’re trying to go high and low [in your] coaching, trying to amp up your class. You might lose a little bit of energy. It helps our Coaches keep their energy up during that class.”
When seasons change again and the class is added back to the schedule, the Coach will just pick up that hour block.
This isn’t the first time CrossFit Deep has adjusted its schedule, though it may be the first time it’s done so in sync with the seasons. Over the six years the Box has been open, Marshall said they’ve both added and changed times for morning and evening classes. Although it’s been trial and error, it really comes down to one thing: what the members want.
If they are thinking about adding a class, Marshall will send out a survey to the membership asking what times work best. And she said if members start to drop off from a class, she will reach out and see why that is, because the solution could be as simple as switching a time. “Just know the trends and listen to your clients,” she said. “The schedule should really benefit them more than you.”