Reopen Your Business While Thriving

reopen your business
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If you had a blank slate, what would you change about your gym?  

Right now, you do have a blank slate. You have an opportunity to restructure and create new systems to operate your business.  

Many gym owners have realized they can no longer afford to have nutrition as the missing piece of their puzzle. They realize nutrition coaching is not only their member retention strategy, but it is also the way to gain new clients during this downtime.  

Before you add nutrition coaching services, you first need to determine your nutrition philosophy. If you are unsure where to start, look at the first 13 words of fitness by Greg 

Glassman: “Eat meats and vegetables, nuts and seeds, some fruit, little starch, and no sugar.”​   

You need to have everyone on the same page with your nutrition philosophy. Clients are already coming to you overwhelmed because they don’t know what diet is right for them. They need a clear path to take action and someone to keep them accountable.  

Once you have your nutrition philosophy, you need to start talking about it. People need to see things seven to 10 times before taking action.  

Lack of free nutrition help is a missing piece of the puzzle for most gym owners. They talk about nutrition during a nutrition challenge, but it is not consistent, and people do not associate nutrition help with their brand.  

During COVID-19 shutdowns, providing nutrition support is the best way to retain clients and attract new ones virtually.  

Do you offer nutrition-only services? Do you advertise these offerings? If not, you have a blank slate. Now is the time to restructure.  

As a gym owner, you should have three core offerings: nutrition, personal training and group classes. You can offer these core services in-person or virtually.  

Take the time to think about what success looks like to you. What are your core offerings? How can you diversify to provide another level of support to your current clients and attract new ones? 

Will you reopen your facility stronger than before this pandemic started? Will you reopen with new services that are here to stay?  

Don’t let nutrition support continue to be the missing piece of the puzzle in your business. Take this time to create systems and reopen your business, thriving when you do.  

If you are unsure where to start, check out Episode 22 of the Grow Your Nutrition Business Podcast. Plus, a Healthy Steps Nutrition HQ, we post nutrition tips, videos, blogs and send out nutrition emails regularly to our entire list. Our following knows we are the experts, and when they are ready for help, they come to us.  

Nicole Aucoin
Nicole Aucoin is a registered dietitian and founder of Healthy Steps Nutrition,​ CrossFit HSN and HSN Mentoring. HSN Mentoring is the largest nutrition-business mentoring program in the world. Helping over 700 gyms world-wide, HSN provides a turn-key solution to gym owners looking to take their nutrition program and offerings to the next level. Nicole has a podcast, Grow Your Nutrition Business, where each week she interviews fellow thought leaders in the community and provides actionable steps to help you build your business.