Reflections on the 2017 Box Pro Leadership Summit


What happens when you put passionate people from the same industry in one room?

I think it’s safe to say something magical.

For two days, I was around Affiliates I’ve known for years and Affiliates I just met at the 2017 Box Pro Leadership Summit. It was fantastic hearing their thoughts on the industry and learning what makes them tick. And that was even between the roundtables.

We had six topics the owners discussed over the course of the event, from bringing nutrition into the Box to risk management. Ideas were thrown around and developed as men and women discussed how to make their businesses better.

Frankly, it was great to hear many of them say how essential nutrition is and that they need to incorporate it in their gyms. I know personally I’ve seen a huge transformation in my own life because of the nutrition piece. Once I incorporated it into my lifestyle last February, I was transformed. Weight was shed and PRs were had. My training was accelerated and I felt better than ever. So to hear Box owners trying to figure out how to best deliver that nutrition piece to their members was incredible.

But, one of the coolest parts of the event was talking with attendees who had been to the Summit in Atlanta last year. I know Juliet Starrett – our moderator – shared how she had made huge steps in implementing a nutrition program due to conversation had at the roundtables in 2016. Another Affiliate shared this year was better than last in terms of the discussion. And hearing how we can better serve Affiliates, especially through accountability, was great to be told so Box Pro can only accomplish its mission better.

All in all, I think the 2017 Box Pro Leadership Summit was a success. I say that not because I had fun, nor because we got to ride on a fancy yacht one evening. But, I think I can safely say that based on the relationships I watched being built, as well as the ideas that came out of the discussions. Our goal is to educate and empower, helping Affiliates succeed in their business. Networking, brainstorming and problem solving are all key tools to use.

So even though the Summit is over – until next year – a valuable lesson or two can still be learned from it. How are you connecting and problem solving with your peers? Are you brainstorming and coming up with new ideas? And are you implementing those things you decide upon?

It’s never too late to start your own discussions.

Heather is the editor for Box Pro Magazine. Contact her at