With Christmas upon us, it’s probably on the minds of all of your members. It’s probably on your mind too, but you’re probably also focused on the coming weeks, the New Year’s resolutions and how your Box will respond to the onslaught of new clients.
Don’t worry if you’re intimidated by the amount of new members that might come into your growing business. Even the largest and most well-prepared fitness clubs struggle with the amount of new members they receive at the beginning of the year.
However, as an Affiliate you are probably going to experience a few things that don’t significantly affect the traditional gym. The first of that is the inexperienced CrossFitter. Sure, the traditional gym will get members that have never exercised before, or at least in a gym setting, but CrossFit is much different. Struggling to figure out how to use a treadmill is much different than understanding the complexities of performing a Snatch, Clean and Jerk, or Deadlift.
Your onboarding process will be highly tested in the coming weeks. Additionally, the strengths of your Coaches working with newbies will be pushed to the limits. Time is running out, but take a minute and check to ensure you have enough bands, ab mats and chalk to handle packed classes. You don’t want to have a large number of clients enter your Box, putting out your current members and not having enough equipment to go around for scaling WODs.
Finally, what you do with these new members will determine your early success in 2015. It’s important that you get the new members involved in the community, help them to become comfortable with movements and then progress them so that they can see improvement.
Much of what you should be trying to get out of your new members is improvement over a short amount of time. I’m not suggesting they progress from Cleaning 35 or 45 pounds to 115 or 135 pounds in a couple of weeks, but if they could improve their Fran time by a few seconds, or progress from doing pushups on their knees to traditional hand release pushups, those are improvements that you can show to your members as motivation.
A lot of your success over the next couple of weeks will be predicated on how you enroll these new members as a staff, how you get them ingrained in the community and how you convey progress. You’re probably going to end up discussing injury issues or things like not wanting to become bulky, so be prepared with you common firepower against those comments.
As a whole though, get excited because your business is about grow — for at least a little while. Hopefully you gain new members and change more lives. And, from all of us at Box Pro Magazine, Merry Christmas and Happy Holidays!