Putting the Games to Use

How are you going to use the Games?It’s hard to believe that July is already here and the 2015 Reebok CrossFit Games are less than two weeks away.

I don’t know about you, but I’ve started to prep already. No, my suitcase isn’t packed yet, but the flights are planned, the hotel is booked and I am investing in large quantities of sunscreen.

During this time, it’s key to remember something: Box Pro is a business resource. We don’t cater to the typical CrossFit consumer. Our niche is you, the Affiliate and Coach, and our job is to be the best resource for your business. So, when I’m planning for the Games and determining a social media strategy for the three days my team is in California, it is you and Box Pro’s job as your business resource that’s at the forefront of my mind – well that, and remembering to reapply sunscreen.

While the Games are more for the CrossFit consumer, Box Pro is still finding a way to report on the event that will benefit its audience. In a similar way, I think the Games can be used to your advantage.

Yes, I’ve heard from several Affiliates that the Games can give an unrealistic picture of what CrossFit is to outsiders. Often, Affiliates have to combat this when that influx of newbies walks through the door the first day of August. However, I guarantee you that if you get creative, you can see the Games as an opportunity rather than a nuisance.

So, I challenge you in this: How can you use the Games to benefit your Box? Yes, it might draw in members, but how can you use the climax of CrossFit to build your current community? What can you learn from the Games in terms of movement standards? What new equipment should you maybe look out for to possibly invest in next?

In the Box Notes section of the July/August issue, two Affiliates share how they use the Games to influence their gyms. From community gatherings to T-shirt re-designs, each owner found some way to benefit from this event. Maybe it’s challenging your membership to try a WOD that Emily Bridgers and Mat Fraser take on at the event. Maybe it’s rallying your community to come together for watching parties. Only you know what will work for your gym. I urge you to take advantage of the Games in your own Box. They are a part of the industry after all and a great marketing tool for CrossFit.

Try and find a way to boost business through the Games. It couldn’t hurt to at least attempt to do so.

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.