As a gym owner, how much emphasis are you placing on nutrition at your Affiliate? Ensuring nutrition is a priority for every member will increase your retention rate and amplify the results of your program.
When meeting with new clients, consider how many of your clients are looking to lose weight, decrease body fat percentage or manage a disease. There is a common misconception that doing the workouts without the nutrition component will yield the results clients are looking for. The appropriate nutrition directly plays a role in each of these goals by as much as 70 to 80 percent. When the focus is on nutrition, you are more likely to see results faster and therefore, increase overall retention.
The initial challenge of shifting the mindset to prioritize nutrition at an Affiliate includes: Understanding how to talk about nutrition with clients, ensuring all the Coaches can articulate the same program and starting with nutrition from the first initial client meeting. Let’s look at how we can do each one of these to kick-off your focus on nutrition.
Learn new client’s nutrition habits by asking questions during their initial meeting and on-ramp sessions. Asking questions sets the foundation for understanding the client’s lifestyle. This will also help in goal setting at a later time:
Ensure all Coaches understand and buy into the same nutrition program. Before starting any nutrition program, every Coach at the gym should understand and believe in the program so that mixed messages are not being delivered to clients:
Understand how to talk about nutrition on a daily basis so that it becomes automatic for all Coaches and clients.
During a client’s first visit, you want to collect an appropriate baseline to track their progress. We don’t want to focus on the number on the scale, so doing biometric testing will provide a complete view of the client’s starting point. Once the testing is complete, interpret the data for the client. Most clients don’t realize where they actually are in regards to BMI and how it is impacted by nutrition.
Have you considered adding nutrition into your on-ramp or Foundations program? Here’s an example of how it would look:
From there, the client has a foundation to start on their nutrition journey.
Nutrition should be at the top of your priority list if you are looking to take the member experience to the next level. Once you make nutrition the foundation of your Affiliate, you will see the lifestyle changes happening in your clients. In future blog posts, we will discuss how to address nutrition with athletes and kids.