CrossFit, Inc. and Paleoethics Inc. are pleased to announce a three year sponsorship agreement naming Paleoethics as the Official Sports Nutrition Sponsor of the CrossFit Games. “We’ve been working closely with CrossFit Headquarters for several months to bring this relationship to life. We couldn’t be happier to move forward with a community of like-minded individuals who appreciate the value of our core principals,” said Maxim Marion, the founder and president of Paleoethics.
The Canadian company based in Cornwall, Ontario is made up of a dynamic young team all equally enthusiastic about the opportunity.
“Everyone is thrilled that we are aligned with CrossFit,” said Jenelle Marion, the vice president of Paleoethics. “The CrossFit community understands the importance of good, clean nutrition to reach optimal health and fitness. It couldn’t be a better fit for us as we continue to educate athletes and health enthusiasts that there are better options available,” said Marion, making reference to the fact that the entire line is free of eggs, GMOs, gluten, dairy, soy, added sugars, nuts and corn.
“As the CrossFit Games enters our 11th season, we are pleased to be working closely with Paleoethics,” said Justin Bergh, the general manager of the CrossFit Games. “Our athletes work relentlessly to prepare for the ultimate test of fitness. No one competes for the title Fittest on Earth without an exceptional commitment to training, nutrition and recovery. Paleoethics has developed an extensive line designed to meet the high performance and recovery standards of CrossFit athletes.”
Paleoethics made its debut in early 2016 and quickly gained interest around the world with their unique line of supplements, primarily made with grass-fed beef proteins from Sweden. Their goal is simple: helping people reach the highest level of performance with real supplements from whole food ingredients, produced without any synthetics or preservatives for ease of digestibility, bioavailability and better overall health.