Time for Some One-on-One

Courtesy of Shutterstock.comAt first, it unnerved me a bit when I went to CrossFit last Thursday and I was the only person to show up.

I walked in, looked around and asked, “Is there still a 4 o’clock class?” There sure was — and it was just going to be me.

As the hour went on and I got one-on-one training from my Coach, I began to appreciate more and more that all of her attention could be focused on me alone. I could ask as many questions as I wanted. I got to know my Coach better. Even though it sucked because I couldn’t slack at all when it came to my planks — if I dropped down even for a second, she saw it — I would still do it all over again.

Interestingly, I happen to be working on a story about this very subject — the benefits of offering one-on-on training in your Box, or something along those lines.

Although my session was by chance, I’m still going to throw it in that category. As I think about what I am going to ask my sources and what angle I am going to take, I wondered why CrossFit gym owners would use one-on-one training in the first place. Now, I see one of those reasons is to educate your member and make them feel attached to your Box.

However, I never would have known this if I hadn’t had that solo Thursday class. After having tried it out and seeing how much I got from it, I would be more apt to pay for one-on-one now. So, maybe it would benefit your Box to offer not only one-on-one training, but also a “sample” session so that each new member who joins can have a taste of it.

True, not everybody is interested in one-on-one training. True, it’s more time consuming for your Coaches and could be difficult when it comes to scheduling. However, it could benefit your business in unexpected ways and reach members who had never before given one-on-one training a thought.

Plus, you’ll be bettering your member. I walked away with more education on what certain movements do for my body and how to perform different lifts more efficiently. Sure, a lot of it was taught to me in the beginner’s class, but I’ll be the first to admit I don’t retain everything.

But with repetition, it’ll be sure to stick: another benefit of one-on-one.

So, even though you might not see a need or would have to revamp your schedule, I definitely think one-on-one CrossFit training is something to consider. Readjusting the schedule is possible, and I think you’ll find more of a need/want for one-on-one than you first thought there was.

And, why not just give it a try? Who knows, it could change your Box’s business for the better.

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.