Nutrition Q&A on Meal Service

meal service

Nick Bloch, the owner of CrossFit Fond du Lac in Wisconsin, shares what he has learned about selling meals at his Box.  

BP: First, what meal service do you offer?

NB: We use FreshFit Meals, LLC. My friend Tiffany approached me about the idea almost two years ago. She wanted to provide a healthy, convenient meal service for the gym members. We saw a lot of other gyms in bigger cities doing the same so we thought, why couldn’t we do it? We started off small and only offered the meals to the members of the gym, CrossFit Fond du Lac. After several successful months, we had come to the fork in the road where we needed to fully commit and go commercial, or stop for the time being until we figured out how we were going to do it. After a year break, Tiffany now owns and runs the company by herself and is continuing to grow.

BP: What benefits or results have you seen from having this offering?

NB: As people’s schedules continue to get busier, it seems parents have a difficult time preparing healthy meals for themselves and their families. FreshFit’s goal is to take care of that for families and provide them with quick, affordable and healthy meals.

BP: How can offering a meal service be positive for a Box? 

NB: I feel that it’s a positive for a Box because it lets the members know the gym cares about their nutrition as well and helping them become as healthy as possible, not just running people through workouts an hour a day and not caring about what they are putting in their bodies. I think it’s important to know that with any small business or new concept it takes time to grow and catch on. Just because you’re not seeing high sales or interest in the beginning, you shouldn’t stop providing the option. We only charge a small fee for storing the meals in a fridge at our gym, and we don’t take any commission or profit from the meals. I believe it’s more about providing the service versus trying to make money from it.

BP: Any lessons learned in offering a meal service?

NB: As with any partnership, it’s a continual learning process. It will take several months to find out what works and what needs to be improved: from times people can pick meals up to figuring out you can/should provide paper bags for people to transport meals from the gym to home. It takes patience and understanding to work with another company and make sure both parties are happy at the end of the day. In my opinion, if more gyms and meal services like this could find ways to work together, we could really start to address the ever-declining health of our country.

BP: Any other advice?

NB: From being on both sides of owning a gym and helping start up a meal service, my advice would be you have to be willing to take chances and put yourself out there. You’ll never know if something is going to work unless you take the risk.

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at