How Not to Miss Opportunities


Sometimes the best things are those you didn’t plan.

I know that sounds like a cheesy line from a Lifetime movie or something, but it’s true. When I think about the relationships I have with friends that just sort of happened, or the events in my career that I never would have expected, those typically are the highlights.

And I think another example is what’s happened with Geo Rockwell.

On Box Talk’s latest episode, I sat down with Rockwell, owner of CrossFit Federal Hill and CrossFit Cove, to talk about his nonprofit, Community of Strength.

Interestingly enough, it all started out quite unexpectedly. Rockwell explained a kid walked into his gym, looking for fitness, and in the moment he never saw a nonprofit happening out of it. But it did.

From a passion to help kids — a passion that Rockwell said stemmed from his time in the school system — Community of Strength was born. The kid didn’t have any money for a membership, but Rockwell made it happen. Four years and 30 kids later, his business is leaving an impact in a way he never expected.

However, I think in order to have such amazing accidents happen, we need to be open to them. If you are closed off to risk or possibilities, you’ll be stuck in your rut forever. You can miss some of the greatest opportunities if your line of sight only ever rests in one direction.

I’m not saying jump after every proposal for a nonprofit that comes your way. That wouldn’t be smart, businesswise or personally. But what I am saying is to be open. Some of the greatest things can come from risks. You simply have to be willing to take them in the first place.

Listen to the Rockwell’s story in the latest episode of Box Talk. And think about how you can be more open to opportunities that just might give you another touch point in changing this world.

Heather is the editor for Box Pro Magazine. Contact her at