It’s no secret: Social media is the bread and butter of CrossFit marketing. You know it. I know it. I mean, I’ve heard it from dozens of Affiliates. That’s where word of mouth plays its best hand and can win the game without batting an eye.
However, I’ll be the first to tell you there’s more to social media than some photos and cheeky posts. It takes strategy, consistency and dedication to build a following from Twitter to Instagram.
Being about as brand new as some of you Boxes out there, Box Pro Magazine has had to build its social media platforms from the ground up. Let me tell you: I’ve had to do research and reading up on what makes Facebook, Twitter and Instagram really tick because trust me, it’s way more in-depth than you can imagine. Yes, it’s being present by commenting and posting and liking stuff, but there’s campaigns you can develop and best times during the day when you should post. Whoever figured all this out either had a lot of time on their hands or was paid to do so.
Lately, I’ve been focusing on growing our Instagram. I love photography and social interaction (virtual and real), so getting to spend time doing both while calling it work isn’t half bad (even if said photography is via my phone). However, I’ve had to sit down with multiple co-workers to strategize how to get more followers and how to make our Instagram something people want to follow. We’ve come up with ideas from types of posts to potential contests we could put on.
But, it all comes back to will people want to follow you when your special promotion or contest is done? Yes, getting your Twitter name established is important; building those likes to your page is essential. But, is what you’re putting on your feed beneficial to the audience you’re trying to hit? Is it new and engaging? Are you trying to interact with people or are you simply putting your message out there?
As easily as people hit like or follow, they can hit unlike and unfollow. It’s tedious and challenging, but trying to have constant conversations on all platforms matters more than you may ever have imagined.
So, maybe it’s time for you to get a social media guru. Someone who can make your Box really shine on Facebook or Twitter or Instagram. All of these platforms are prevalent in today’s society, so maybe you could even find a person for each (although, one guru would be able to keep the message consistent and the tone similar across the board; plus, more than one guru might cause guru infighting on who knows what and whose way is best).
Anyways, what I’m saying is don’t just take social media and run wildly with it. Instead, research it, learn about it, try different things and figure out what works best for not only you, but your followers.
Then, with it tucked safely under your arm, you can run as fast and far as you want with it. So, get out there and start prepping for that marathon.