Why You Need a Mentor

I started CrossFit all alone. I was a personal trainer who got paid to teach people how to exercise. I didn’t need a Coach.

Or, so I thought…

It wasn’t until I started working with another Coach that I began to see real improvement. I thought I had a pretty mature squat, but my own perception of my technique was mistaken. What I thought I was doing, and what I was actually doing, were quite different. And it took a caring yet critical eye to expose those differences. Inefficiencies I didn’t even know I had were limiting my ability to excel.

Our members come to us for help. They need us to motivate them. They need us to correct their form. They need us to properly scale their workouts. They need our little nudge to work their weaknesses. They need us for a variety of reasons, some of which they’re not even aware of.

In the same way, as business owners, we need a coach. We need a proven expert who can help us build the structure for our gym to grow into. We need help thinking through potential opportunities as well as potential pitfalls. You may think that you know exactly what you’re doing. You could be right. But you’re probably wrong. I was. It’s pretty likely that without a little outside perspective, you’re shooting yourself in the foot, and you don’t even know it!

My Affiliate has been open for about three years, but I was fortunate enough to have a mentor reach out and grab me within the first month. He had (has) experience with running various businesses, and he helped me get everything started and has continued to be an extremely valuable sounding board for my crazy ideas. He has given me wisdom and perspective that has saved me thousands of potentially wasted dollars, and I’m overwhelmingly grateful.

However, I also needed a lot of specific help that he couldn’t give me due to the fact that he hasn’t operated a CrossFit Affiliate before. I didn’t want to ask for advice from the other Affiliate owners in my town. It’s not that I didn’t like them; I’m friends with them. We’re just competing for the same people in the same city.

I did a little research and found a number of resources available to help Affiliate owners make the transition from “cool hobby” to a sustainable business. I’ll list a few of them out later, but I landed on the 321go Project Mentoring program. I felt that it was the one that most closely understood my love for my members and how I wanted my Affiliate to be perceived.

I started having a once-per-week phone call with Chris Cooper and he essentially took me through a personalized Affiliate “On-Ramp.” We made educated decisions on the big-picture direction and vision for my gym, talked through staff development and long-term goals, and he gave me insight on implementing systems and processes that have helped streamline my daily and weekly tasks.

On the other side looking back, this was the most important purchase that I’ve made this year. My business looks and feels completely transformed thanks to my mentor. He didn’t make me do anything; he just helped me to build the business that I have always wanted. The benefits have dramatically outweighed the cost.

I have had an incredible experience with Chris and the 321go Project, but I would advise due diligence. You want to find a mentor who can help you build the business you want, not the one they want you to have.

Our members trust us to be excellent Coaches, and there are people out there that we can trust to help us build excellent Affiliates.



321go Project – Chris Cooper http://321goproject.com/packages/affiliate-coaching/

The AF Project – Jon Gilson http://www.jongilson.com

Business of Excellence – Ben Bergeron http://businessofexcellence.com

The Biz Tribe – John Burch http://thebizraiseyourgame.com

Barbell Business – Doug Larson http://www.barbellbusiness.com

Affiliate Solutions – Tye Arnett http://theaffiliatesolution.com.au

There are absolutely more, but these are the ones I’m most familiar with.

Charlie Sims was the owner of CrossFit Regeneration in Louisville, Kentucky.