Applying Mindset to Your Business


I spent a lot of time watching elite athletes this past weekend at the 2018 Reebok CrossFit Games.

Whether they were walking on their hands or racing through a Clean and Jerk ladder, it was impressive to say the least. I’m stunned by how they, the fittest in the community, can improve year after year. Did you see how much they progressed in retesting the “Fibonacci” workout this year? Wow!

But, I think the most impressive thing beyond how much weight they lifted or the movements they did was the mindsets I saw. You can pick them apart, the athletes that have champion blood in them, if only by how they approach every workout. Every movement is deliberate; they aren’t rushed by those around them. Often, in the first few rounds they are in the middle of the pack of their heat; it’s in the last minutes where they pull through and shine.

Rich Froning did this – and does this on the CrossFit Mayhem Freedom team – all the time. It makes it exciting to watch, but it’s simply because of his focused approach. He has a mindset to work as he has determined to work. So do some other athletes; I saw it this weekend, how they simply chipped away at whatever task was presented. They were calm, cool and collected. They weren’t worried about everyone else. How many times do you hear an elite athlete say they don’t look at the leaderboard all weekend?

I think this concept can apply to you, Affiliate.

Spending time this weekend chatting with Box owners, I was asking them what business content do they read? What do they want? Most said they simply want to know what others are doing. They want ideas; they want to see what works for so and so over there. But I heard just as many say they saw what someone else was doing, tried it and it didn’t work for them.

“Are you saying we shouldn’t look around at what others are doing, Heather?”

No! Not at all. I think it’s helpful to know what your competition – and not just other CrossFit gyms, mind you, but boutique facilities as well – is up to. However, like an elite athlete with champion blood in him or her, you can’t lose focus on what you’ve set out to do. You can listen to others’ rep schemes or workout plans or recovery techniques, but you need to know what works for you.

Sure, allow in new ideas in training. Try something out to see if it works better. But when it comes to your core, your roots, don’t lose sight of who you are and what makes you successful. Be deliberate in your changes and your tests, so that when competition comes and the games begin, you’re ready to put your head down and go to work.

Heather is the editor for Box Pro Magazine. Contact her at