Making Members and Athletes Known

Making members known.Last Friday as I was walking out of the gym, trying to regain feeling in my legs after a nasty WOD, I was asked the question I was trying to avoid.

Being the social person I am — as long as it isn’t before 10 a.m. — I stopped to chat with my Coach about some progressions for finally achieving that elusive pull-up. Eventually, the conversation turned toward my upcoming trip to England.

And then he asked, “Do you have a plan for working out while traveling?”

I laughed guiltily and shook my head. Dang it, I thought.

It’s not to say I was going to avoid working out while traversing the English countryside. I guarantee you that I’ll be putting in at least five miles a day due to the amount of walking and hiking I have planned. However, I had only briefly considered travel WOD’s and taking time to visit an English Box. I had no schedule or any intention of creating one.

Once my Coach brought it up, however, I knew I’d have to make room in my carry-on for dry-fit shirts and time for a WOD or two.

The thing was, although I cringed inwardly at my Coach’s question, I couldn’t help the feelings of gratefulness that arose as well. Not only did my Coach remember I was going to be gone for two weeks, but he also wanted to discuss a plan for that period so I could maintain the gains that I’ve made at his Box.

As human beings, we want to know we are known and that people care for us. As CrossFit owners and Coaches, you are in an industry built more on relationships then most other businesses. It’s essential to understand that people want to be known and cared for, whether your gym is a gathering place of families or a training ground for competitive athletes. Each of these demographics is made of people with the same basic human needs.

Time for me to ask you tough questions: How are you making your members and athletes known today? Are you and your Coaches caring for every person that walks through the door?

It could be you’re too busy. It could be you have annoying members you’d rather not care about. Whatever it is, you need to determine it and fix it.

Recently, I’ve been reading “The Five Levels of Leadership” by John Maxwell. In the book, Maxwell points out that leaders have to really know themselves before they can lead effectively. Consider figuring out how to best care and know your members as a step toward becoming a better Affiliate, Coach and leader.

Heather is the editor for Box Pro Magazine. Contact her at