An email newsletter is a great way to stay in touch with your members and staff. You can use them to make announcements, market for upcoming events and to recap each week or month. Email updates are a great way to build your brand, also.
But how do you know what practices are best when creating each newsletter? They are great tools when used the right way, so we have broken down some tips to ensure you are following practices that are sure to generate the best results.
Most people check their email on their phone, and reading on a smaller screen is different than a desktop so you need to make changes to optimize your emails for smart phones. Make buttons larger so they are easier to click, and keep the content short.
You are more likely to generate larger open rates by creating subject lines intended to persuade people to open them. Short and simple is a great way to go in this case, since it will catch their attention early on.
Stay on top of your business game by giving something special away in the newsletter. Try discounts for bringing in friends or a coupon for an item in your pro shop. This will give them a reason to check into the newsletter each time it enters their mailbox.
People love routines. Try to make sure each of your emails is going out near the same time on the same day of the week. This ensures no one waiting around to check out what deals you have going on, or any gym updates, is not disappointed.
This cannot be stressed enough: test each email before you send it out to your recipients. Make sure the links in text and images is correct, double check spelling and grammar and make sure your subject line is what you want it to be.