Krewe du CrossFit

Krewe du CrossFit
Images courtesy of Krewe du CrossFit

In 2017, Krewe du CrossFit opened in New Orleans, Louisiana. Jonathan DeJean, the owner and manager of the gym, shared about the business below.

Business Breakdown:

  • Approximately 150 to 160 members
  • 4,500 square feet
  • Average cost of membership is $165 per month.
  • Eight staff members

Question 1: Describe your business. What makes your Box unique/stand out from the rest? 

Jonathan DeJean: We are a CrossFit gym in New Orleans, Louisiana. Aside from standard CrossFit classes, we provide a master’s program called “Longevity,” yoga, corporate wellness programs, personal training and nutrition services. We also work closely with the New Orleans Rowing Club and train their middle school and high school rowers while in-season. We feel our community, coaching and attention to detail sets us apart from other gyms. We are not a super competitive gym, and pushing past one’s safe limit is not something we celebrate. I think it is refreshing to have Coaches who care about overall health and well-being over chasing numbers and feel this is the general direction CrossFit is trending. We’re happy to be part of that movement.

Question 2: How did you get involved in CrossFit? What were your greatest challenges in opening your Box? 

JD: I got involved in CrossFit after getting bored with the standard globo gym cycle. In college I was a member of LSU Rowing where community and teamwork were always in abundance. After graduation, I found myself missing the group aspect of training and going to the gym alone became a chore. This is when I finally decided to give CrossFit a try and I haven’t looked back since. One of the greatest challenges — there were many — when opening the gym was probably opening in mid 2017. By then, most areas had gyms that were well established and people had expectations on what they wanted in a gym. The “build it and they will come” period was long gone, and I knew we would have to be on top of our game from Day One. I also think this is part of the reason for our success. Competition breeds excellence. 

Question 3: How would you describe yourself as an Affiliate? 

As an Affiliate, we are community above competitiveness. The Krewe as a whole is much stronger than any one person’s performance or ego. The last thing I want is for someone to walk into my gym and feel like they don’t belong because they “aren’t fit enough.” I think we do a great job of making everyone feel welcome and encouraged, regardless of fitness level.  

Question 4: Who or what do you contribute your success to? 

Our members. Without the trust and dedication of The Krewe, we wouldn’t be where we are today. We opened the doors with nearly 50 members who trusted the process from Day One. Since then, we have built a great group I feel is firing on all cylinders.  

Question 5: What is one lesson you have learned that other Affiliates would find beneficial?  

There are so many I could list here, but the one that immediately comes to mind is to make sure you do one thing well before adding more. It is easy to get caught up in adding new class times, programs, etc. which add value to a small group, but end up taking away from your core offerings. I learned pretty early on that though you may try you can’t make everyone happy. Pick something and do it really well; the rest will fall into place. Don’t rush it.

Question 6: What is one program you do exceptionally well? Why?

Our main focus is, and always will be, our CrossFit group program. Aside from that, we are very proud of our Longevity program. Longevity is our functional fitness program for men and women age 50 and above. Longevity was designed to provide a safe, effective and culturally enjoyable program for older adults to build both confidence in their abilities and efficacy in their capacities for stamina, strength, flexibility, power, speed, agility, coordination and balance. Rather than focusing on lifespan, the Longevity program’s mission is to increase the individual health-spans of each of its members.

If able, please list the companies that you work closest with in the following areas:

  • Equipment: Rogue, Concept2
  • Software: Wodify

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.