Keeping Members Alert

Keeping in contact with members is key.You know those people that play Christmas music in October? Oh, you don’t? Well, now you do because I’m one of them.

An avid advent-er (which is not a word, but I’m going with it anyway), you can imagine my thrill when Monday rolled around, boasting the first of December. Sure, it was in the high 60s the day before here in Louisville, but at least I can finally openly play my favorite jingles. Sure, there’s no snow on the ground, which is devastating for a gal who grew up in Northern Michigan, but the long-awaited season of joy has come at last.

Anyways, with the time of winter rolling around, that brings me to the lovely topic of bad weather and the trouble it brings. We all remember the Polar Vortex last year, but it’s noted that “bad weather” doesn’t just come with snow in winter. Florida, you’ve got hurricanes to worry about. You there out West, dangerous heat waves come your way. Others, it rains like the entire ocean has arrive.

Recently, my Box implemented text message alerts to let us know if for some reason classes wouldn’t be going on. I don’t know about you, but I’d rather not drive 15 minutes — in bad weather nonetheless — to find the doors locked and the lights off.

So, here’s my proposal: Have some form of communication to send out alerts to your members. Text messaging is usually the way to go, but what about those who don’t have text messaging? There might be a few, and surely they will want to know like everybody else that the 5:30 p.m. class won’t be going on?

Maybe it’s an email. Maybe it’s a phone tree. Maybe it’s driving around to every single member’s house and telling him or her the gym is closed (an extremely inefficient, but very dedicated way to relay news). Whatever it is, you need to make sure your members can be contacted in case something happens.

However, be forewarned — use of this method must be done sparingly. You don’t want a whole “boy who cried wolf” thing going on. I think we can all attest that when too many emails or texts by whomever or whatever are thrown our way, we tend to ignore them all, which is a negative when your message is actually important.

In summary, get in touch and stay in touch. Don’t be like the child that calls mom once a year. Keep your members up-to-date, informed and connected. Otherwise, showing up to a cancelled class may be the last CrossFit thing they do.

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.