Right now, most gyms are in indefinite closures.
Juliet Starrett, a co-owner of San Francisco CrossFit (SFCF), said one of the hardest parts about the COVID-19 pandemic has been not being able to plan. She likes control and currently has none.
However, Starrett has been pushing onward. Keeping staff fully paid has been a highlight. Offering members a variety of virtual classes keeps the gym’s value strong. She’s been working to get her PPP Loan, has been contacting her local and state reps daily, and is constantly readjusting as the days go by.
And finally, her most important prompt is something all owners should consider: If this is just the first wave of COVID-19, can your gym handle a second shut down?
While Starrett shares a lot of positives and thing that are going well for SFCF, she is also honest with the Affiliate audience. It’s time to ask the hard questions. So, as you listen, be prepared to ask yourself and your business about what comes next.
Episode 93: John Briggs on Dangerous Coaches, Making Profits and More
Episode 86: Preparing for the COVID-19 Aftermath at Diablo CrossFit
Copyright © 2021 Box Pro Magazine. Published by Peake Media.
0 comments