Juliet Starrett, a co-owner of San Francisco CrossFit (SFCF), said one of the hardest parts about the COVID-19 pandemic has been not being able to plan. She likes control and currently has none.
However, Starrett has been pushing onward. Keeping staff fully paid has been a highlight. Offering members a variety of virtual classes keeps the gym’s value strong. She’s been working to get her PPP Loan, has been contacting her local and state reps daily, and is constantly readjusting as the days go by.
And finally, her most important prompt is something all owners should consider: If this is just the first wave of COVID-19, can your gym handle a second shut down?
While Starrett shares a lot of positives and thing that are going well for SFCF, she is also honest with the Affiliate audience. It’s time to ask the hard questions. So, as you listen, be prepared to ask yourself and your business about what comes next.
Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.