Whether you are looking to start a nutrition program at your Affiliate, or have already been providing nutrition coaching to members, having every Coach conveying the same message is the first step to achieving life-long changes with your members.
The goal of implementing a streamlined nutrition program at your Affiliate is twofold: It ensures clients meet their weight loss and athletic goals, and establishes you as a nutrition expert. To successfully achieve these goals at your Affiliate, first consider if your clients are receiving conflicting messages from Coaches.
Conflicting messages are not uncommon; most people have tried different types of diets with varying successes. From there, Coaches tend to identify what worked for them and use that as a starting point when speaking to clients about nutrition. As we all know, every diet has pros and cons, and people respond differently to diets.
However, differing viewpoints regarding nutrition can lead to client confusion. When clients are provided with mixed messages, the end result is they bounce from diet to diet without seeing success on any plan. This also means they do not stay on one plan long enough to see actual results or create life-long habits. When the change doesn’t happen on their timeline, they then make the assumption the entire program doesn’t work. Finally, you lose credibility because there isn’t a structured system in place, and clients are not sure who to turn to for nutrition guidance. By taking an organized approach to nutrition, it can become a profitable service at your Affiliate.
This section discusses where to start with nutrition coaching if no nutrition coaching has been provided prior
This section discusses how to shift the way of thinking at your Affiliate from having multiple messages to an aligned vision.
The end goal of any program implementation should be the client experience. The client’s experience should be consistent from beginning to end, regardless of the Coach they are meeting with. Also, keep in mind a Coach may not personally follow or agree with the program you are implementing; however, the message must stay the same. Using the “because it worked for me,” strategy should never be the foundation of any nutrition program.