Why You Should Implement a Streamlined Nutrition Program

streamlined nutrition program

Whether you are looking to start a nutrition program at your Affiliate, or have already been providing nutrition coaching to members, having every Coach conveying the same message is the first step to achieving life-long changes with your members.

Drawbacks of Conflicting Messages

The goal of implementing a streamlined nutrition program at your Affiliate is twofold: It ensures clients meet their weight loss and athletic goals, and establishes you as a nutrition expert. To successfully achieve these goals at your Affiliate, first consider if your clients are receiving conflicting messages from Coaches.

Conflicting messages are not uncommon; most people have tried different types of diets with varying successes. From there, Coaches tend to identify what worked for them and use that as a starting point when speaking to clients about nutrition. As we all know, every diet has pros and cons, and people respond differently to diets.

However, differing viewpoints regarding nutrition can lead to client confusion. When clients are provided with mixed messages, the end result is they bounce from diet to diet without seeing success on any plan. This also means they do not stay on one plan long enough to see actual results or create life-long habits. When the change doesn’t happen on their timeline, they then make the assumption the entire program doesn’t work. Finally, you lose credibility because there isn’t a structured system in place, and clients are not sure who to turn to for nutrition guidance. By taking an organized approach to nutrition, it can become a profitable service at your Affiliate.

Where to Start: From the Ground Up

 This section discusses where to start with nutrition coaching if no nutrition coaching has been provided prior

  1. Conduct Coaches’ meetings to introduce the specific program you are planning to implement.
  2. Explain the foundations of the program, including why a systematic program is important and the expected outcomes for the Affiliate.
  3. Provide the Coaches with talking points to ensure a consistent message.
  4. Organize a systematic way of implementing the program, which includes:
    1. Questions asked of clients.
    2. Resources provided to clients.
    3. Structure for individualized plans.
  5. Ensure everyone who is implementing the program goes through a thorough training process beforehand.
  6. Communicate with members through a social media release so everyone knows what to expect from the nutrition program.

Where to Start: Changing the Mindset

This section discusses how to shift the way of thinking at your Affiliate from having multiple messages to an aligned vision.

  1. Conduct a Coaches’ meeting where the Coaches share out the messages they have been conveying about nutrition.
  2. Identify at least one strength in each Coach’s message to provide validation and help achieve buy-in.
  3. Explain why it is important to move in the direction of one aligned message and use your current results as a driver for change.
  4. Introduce the new plan and discuss:
    1. What elements of the new plan align with what they had already been communicating?
    2. What elements of the new plan conflict with their previous messages?
    3. What the roll-out process will look like?
  5. Identify one Coach as the main nutrition liaison at the gym. This person should be thoroughly trained. As the program grows, you can add Coaches one by one to provide support.
  6. Have Coaches shadow the main nutrition liaison, particularly during client meetings, to ensure the implementation is systematic.

The Client Experience

The end goal of any program implementation should be the client experience. The client’s experience should be consistent from beginning to end, regardless of the Coach they are meeting with. Also, keep in mind a Coach may not personally follow or agree with the program you are implementing; however, the message must stay the same. Using the “because it worked for me,” strategy should never be the foundation of any nutrition program.

​Nicole Aucoin is a registered dietitian and founder of Healthy Steps Nutrition, CrossFit HSN, and HSN Mentoring. ​HSN Mentoring i​ s the largest nutrition-business mentoring program in the world. Helping over 2,000 gym owners and Coaches worldwide, HSN provides a turn-key solution to gym owners looking to take their nutrition program and offerings to the next level. Nicole has a podcast, G​ row Your Nutrition Business Podcast​, where each week she interviews fellow thought leaders in the community and provides actionable steps to help you build your business. Healthy Steps Nutrition is releasing a new stand-alone nutrition coaching course, which is a C​rossFit Preferred Course​, Basics of Nutrition Coaching, on August 18.