How to Start Posting Engaging Content to Social Media

Not every business has the extra funds to hire an entire marketing team. That’s why trying to manage social media and your digital presence isn’t particularly easy to do alongside the other 50 incomplete tasks on your list. This can result in forced, boring content that gets no engagement on your social channels.

Luckily, there are free tools that can help you manage your social presence effectively and easily. Oh, and again: they’re free.


Canva is a free, online graphic-design tool that serves as an alternative to more professional, expensive accounts such as InDesign and Photoshop. It has a drag-and-drop interface, allowing beginners to edit customizable templates for print or digital use.

Canva also has specific dimensions for a variety of platforms, making content ready to post instead of having to worry if you’re going to have to crop out the most important part of the text. These templates come sized for print materials such as posters and documents along with digital materials like Instagram, Twitter, Facebook and more.


HootSuite is a social media management tool that allows users to schedule and post updates to multiple channels from a single dashboard. You could delegate a couple hours at the beginning of the week to posting on social media, resulting in freed time and less stress throughout the work week. This way, you know everything is already scheduled and taken care of.


Posting to Instagram can take a lot of time out of your day. It is a common social media platform your members are using, so it is important to get the most you can out of it. Enter Schedugram, and Instagram scheduling platform you can use on your desktop. This means you don’t have the hassle of posting from your smartphone, and you can free up some of your focus for running your business.

Using this tool means you get to plan out and write all your necessary posts in advance, see how they will look on your feed together and learn when the peak time each day is for when you should be posting.

Kaitlyn is a staff writer for Peake Media. Contact her at