As I’m writing this article we are just one month away from 2018.
Quite frankly, I’m shocked. I can’t believe how many Box owners don’t have their goals set and ready to go yet for the coming year. That’s crazy.
Look, if you want to run a successful gym and business, you need to plan ahead. It’s not an option; you just have to. Here’s what I suggest you do this weekend:
How did this year go? How much did you make? How much of what you made did you keep? Were you happy? What holes are still in your business?
You have to do a self audit on yourself and be brutally honest with where you are. By doing this you’ll be setting your benchmarks for which you can beat. Just like you start with a baseline workout in CrossFit so you know where you are starting from, same goes in your business.
The worst thing you can do is say, “I just want to make more money” or “I want to have more clients.” Cool – don’t we all.
But how much more money? How many more clients? By establishing these numbers, you’ll have that engrained in your head and you’ll stick to it. It also allows you to work backwards to dissect those numbers.
Say you want to make another $100,000 this year. That’s $8,333 per month in revenue. Or 55 new clients paying $150 per month. See how much more clear that goal becomes?
Now that you have that number, triple it. Don’t multiple it by 10 like most people say to do. Why? Most of us don’t think as big as we should, so three times is plenty big and once you get used to that, then go 10 times. Take that $100,000 and 55 members goal and triple it.
Work your ass off in 2018 to triple that number. And what if you don’t hit it and only get 78 new members and $130,000? Well, that’s way more than your original goal. Aim high at all times.
Now is the time to plan out your goals for 2018. Whether you are looking to coach less classes, make more money or move into a new space this coming year, plan it out.