A simple revamp in marketing strategy lead to an exponential increase in members for a local fitness business in Salem, Oregon. In just 90 days, this business grew from 60 members to 100.
So what does the owner attribute this exciting business growth to?
A marketing revamp that consisted of a total website overhaul and a new online promotion.
Key features that made this website overhaul a success include:
A trial offer is a perfect incentive to persuade viewers to become leads.
While no one offer works for everyone, this owner found success with an offer that provided value for customers while still requiring a purchase. This “sweet spot” between giving a deal while also requiring buyers to “have some skin in the game” makes for a high-performing online offer.
Consider this before deciding on a promotional offer:
With 20 new members in just one month, these simple changes created enough additional revenue for this owner to hire an administrative coordinator who now can handle all incoming phone calls from leads.
For more ways to convert web traffic into leads and additional best practices for your website, visit 97display.com/crossfit