I think a major problem is on the rise in the gym owner world. To me, it seems like it’s becoming more prevalent every month and it’s severely affecting the gym owner’s health, both mentally and physically.
The major problem at hand: Many gym owners are increasingly overwhelmed, which all too often is giving way to burnout.
Far too many gym owners are underwater. There comes a moment for almost every gym owner where they realize what they thought they were signing up for – helping people by offering great coaching, programming and equipment – isn’t at all the reality they are experiencing on a day-to-day basis in running a business. Where did all the need for understanding financial numbers, productivity, organization, conflict management, hiring and firing, long hours, marketing, spreadsheets, creating systems, partnering with corporations, and planning events come from?
Why didn’t anyone tell them these were part of the job description?
Burnout happens when the demands of your business outweigh the resources you have to meet those demands.
Read that again. Burnout happens when the demands of your business outweigh the resources you have to meet those demands.
This means that of the list above – understanding financial numbers, productivity, organization, conflict management, hiring and firing, long hours, marketing, spreadsheets, creating systems, partnering with corporations, and planning events – if you haven’t learned these or hired outside experts to help you with them, you will very quickly be on the path to overwhelmed and burnout.
Of course, even the best and most experienced gym owner will have days that just suck. But, if your days that suck are beginning to outnumber your good days, you really need to start paying attention.
If at least half of these describe you, begin to seek outside help before you spiral down any further. The investment of money and time will be worth it, I promise.
Burnout in gym owners is real, and it seems to be on the rise because running a business is hard. Especially if you don’t have the experience and resources you need to run a business successfully.
If you think you might be experiencing being severely overwhelmed and/or burnout, you’re probably right. Know it won’t go away by itself, so don’t ignore it. Don’t let yourself become a casualty of this industry by not getting the help you need when you need it.
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