CrossFit and competition go hand in hand. But sometimes putting on a competitive event can be scary, especially if as a Box you’ve never done it before. Two Affiliates, well-versed in holding large-scale competitions, offer up their advice on how to make an event a beneficial profit center for your business.
Who: Jaime Zawmon, the co-owner of Titan CrossFit
Where: Cockeysville, Maryland
What: Titan Competitions is the umbrella under which the Atlas Games (a predominantly individual competition), the Gemini Games (a team event) and the Battle of the Sexes competition rests.
All About Those Judges: Number of judges: 1.5 times the number of competitors on the floor at any given time. Credentials: Level 1 certificate and/or CrossFit online Judge’s Course; experienced judges preferred.
Biggest Expense: Registration/scoring software. Zawmon recommends using wodRocket. • T-shirts are too important to “skimp on.”
Quick Tips: Have a budget in place. • Get a great graphic designer and printer for the t-shirts. • Find good sponsors and vendors. • Be clear on the movements’ expectations in the competition. • Build extra time into heats.
Where Does the Money Go? “We’ve looked at using the profits to reinvest back into the programs … into the gym and the facility.”
Maximize Marketing: Use social media and market to Affiliates through direct mail and email (ex: Send flyers to Boxes for Affiliates to hand out to athletes).
Who: Sean Wells, the owner of Oregon CrossFit
Where: Bend, Oregon
What: The Oregon Games started in 2009 as a local event. Wells noted they have partnered with The Garage Games to help with marketing and registration. With a summer and winter games, 300 to 400 athletes will compete in each event.
Benefits of Holding a Competition: “It gives our competitive athletes a way to compete/test their training and it allows other people in our community a way to be involved if they aren’t sure about competing.”
Number of Volunteers: About 75.
Lessons Learned: Surround yourself with people who can help and address your weaknesses. • Plan! Create a schedule that time maps every aspect of your event and then run through it at least five times. • Keep it simple; basic movements with twists on them are just as fun. “Don’t try to reinvent the wheel,” said Wells.
Five Tips to Other Affiliates: Ask why you are hosting the event. • Test the workouts. • Less is more. • You’ll need a lot of help! Ask your Box. • Start small.
What is Key? “The experience of the athletes is important as you want those people to come back.”
Photo by Cole Davis