Hone the Skills of Hosting Seminars

Tips on hosting seminars.

Four bathrooms. Three rowers. Ten pairs of 10-pound bumper plates.

The above are just a few of the requirements on the two-page application to be a host facility for a CrossFit Level 1 certificate course.

So, the question is this: Is it worth it to host continuing education seminars/certificates/certifications, or what have you? Is it worth shutting down your gym for a weekend and accommodating various educators, Coaches, etc.?

“I’ve seen enormous benefits from a learning perspective for our Coaches and their ability to pick up one or two nuggets from these professionals that they can incorporate and keep in their back pocket,” said Jason Leydon, the owner of CrossFit Milford in Milford, Connecticut. “It’s just increasing our Coaches’ ability and knowledge to coach better and to modify better and to have better corrections and better adjustments … inside the community of the gym.”

Leydon has hosted numerous seminars and continuing education pieces at his gym. From gymnastics to weightlifting specialists, he has brought in professionals to make it easier for his Coaches to increase their knowledge.

There’s quite a few things to think about when it comes to hosting a seminar, especially in terms of logistics. Leydon mentioned how you must make sure you have enough bathrooms, that you keep everything clean and organized, and to determine if you need to turn on the heat or have a fan going so that everyone can focus on the seminar, instead of if it’s hot or cold.

Jeremy Gordon, the co-owner of CrossFit Hampton Roads in Yorktown, Virginia, echoed this. “The attendees of the seminar are paying a lot of good money for what rightfully is a really good experience,” he said. “You don’t want your lack of attention to your facility or equipment to be a detriment or a standout factor of the weekend. You don’t want to take away from the quality of the seminar staff.”

Gordon’s wife runs the CrossFit Level 1 and 2 certificate courses. So, when Gordon pointed out that those running the seminars do so nearly every weekend and it’s draining on them, he was speaking from close observation. This is where the hosting Box’s role of taking care of the seminar staff comes in. “[Make] sure they’re taken care of, and that they don’t have to hunt things down, whether it’s equipment or whiteboard space or even a dry erase marker; it’s all there,” said Gordon.

Hosting a seminar will also shut down your Box for a weekend, but that doesn’t have to be a bad thing. Leydon said on top of making sure everything is clean come Monday, it’s also important to educate members on how they too will benefit from the seminar. Besides, you can set up other opportunities for them. “If it’s nice out, maybe have people work out outside, or try to get a change of scenery to get their workout in just so they’re being active and doing what they love to do,” he said.

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.